Our partners already sell into the problems this platform solves — plant operations, workforce administration, site security, document control. The partnership exists so that when a customer asks "can you also fix this?", the answer is yes, and the work is yours.
The short version. You choose how much of the relationship you want to own. The more you own — the selling, the implementation, the support — the more of the value you keep. All four models earn recurring revenue for as long as the customer stays, not a one-off introduction fee.
The four models at a glance
| Referral | Resale | Delivery | Technology | |
|---|---|---|---|---|
| You are best suited if | You have trusted relationships but no delivery team | You own the customer commercially and want the platform in your portfolio | You have consultants who already implement software | You sell a product this platform should connect to |
| Who owns the customer | We do | You do | You do | Shared |
| Who sells | We do | You do | You do | Both, jointly |
| Who implements | We do | We do | You do | Both, on each side |
| Who gives first-line support | We do | You do | You do | Each for your own |
| Who invoices | We do | You do | You do | Each separately |
| How you earn | A referral fee on what the customer pays, for the life of the subscription | Your margin on the difference between partner and customer pricing, recurring | Partner margin plus your own implementation and support fees | Your own licence revenue, on deals you would not otherwise have reached |
| Your earning ceiling | Lowest | Higher | Highest | Depends on your product |
| Effort from your team | An introduction | Sales cycle and account management | Sales, implementation and support | Engineering, once |
| People to train | None required | One in sales | Sales plus at least one implementer | One engineer |
| Time to first revenue | Shortest | Medium | Longest | After integration |
Who does what, once a deal is live
The most common cause of a partnership souring is an unowned task discovered mid-implementation. This is the split we work to.
| Responsibility | Referral | Resale | Delivery |
|---|---|---|---|
| Qualifying the opportunity | You | You | You |
| Product demonstration | Us | You, we support | You |
| Scoping and estimating | Us | Us, with you | You |
| Commercial proposal | Us | You | You |
| Contracting with the customer | Us | You | You |
| Configuration and data migration | Us | Us | You |
| User training | Us | Us | You |
| Go-live support | Us | Us, you present | You, we on call |
| Day-to-day support | Us | You | You |
| Escalation and bug fixes | Us | Us | Us |
| Platform updates | Us | Us | Us |
| Renewal conversation | Us | You | You |
| Expansion into new modules | Us, you introduce | You | You |
Why the recurring part matters
A project business earns once and starts again. The reason partners take the platform on is that a customer implemented well stays, and every module added later is revenue on an account already won. A customer who starts with HR and payroll frequently adds attendance, then visitor management, then maintenance — each a conversation with someone who already trusts you.
What we expect from a partner
- A team that can hold a business conversation with a customer, not only a technical one.
- At least one person trained on the modules you intend to sell.
- Honest scoping — a partnership fails fastest when a customer is sold something the software does not do.
- Willingness to work the first opportunity jointly, so both sides learn how the other operates.
What we provide
- Product training for sales and delivery roles.
- A demonstration environment for your own use.
- Pre-sales support on live opportunities, including joining customer calls.
- A named escalation contact during implementation.
- Deal registration, so an opportunity you develop is protected while you are working it.
- Marketing material you may use under the partner terms.
What usually decides it
The partnerships that work are the ones where the partner already has a route to the customer. A firm advising manufacturers on plant operations has a natural path to maintenance and gate control; a payroll bureau has one to HR and payroll. Where there is no existing route, a partnership tends to stay theoretical however good the intentions on both sides.
If that sounds like your business, the next step is short: complete the partner application. If you would rather talk first, contact our team and say it is a partner enquiry.
